Did you know that 82% of the nation takes up gardening before the age of 30 and over 75% claim it is ‘the’ new cool pastime for their generation.
Gardening has shed its ‘older image’ and is no longer exclusively the pastime of the middle aged and retired, a major new study today reveals.
Indeed, Alan Titchmarsh and Charlie Dimmock better watch out – gardeners seem to be getting younger and younger, with one in five of us admitting they first picked up a trowel and fork at the tender age of five.
This growing trend appears to be down to the increasingly hectic lifestyles we lead – with 72 per cent claiming it is a great way to relieve stress. And, as Government cutbacks bite, 92 per cent unsurprisingly can’t afford the luxury of a professional gardener in the current climate – prompting more people to adopt a DIY approach when it comes to the garden.
According to the research – carried out by leading woodcare manufacturer, Ronseal, to launch it’s ‘Garden Gurus’ search for the nation’s next generation of gardening talent – over three quarters of young Brits (76 per cent) feel it has a ‘cool’ and ‘fashionable’ image.
Being good at gardening certainly seems to give us the X Factor, with 60 per cent believing that being green-fingered makes us more attractive. And, with more men than women viewing it as an appealing trait in a partner, it appears there is a role reversal in modern British households – it’s the blokes who cook and clean (60 per cent) while the women are outside gardening (73 per cent).
RHS Young Designer of the Year, Hugo Buggs (24), said: “It’s encouraging to see that gardening is becoming increasingly popular with younger people. It is one of the most rewarding and satisfying pastimes, which for many, can turn into a successful career.
“What interested me most about Ronseal’s findings is how over half (63 per cent) of 25-plus year olds feel uninspired by the current crop of celebrity gardeners and think that a new or younger face would encourage even more young people to be green-fingered. That’s why it’s great that Ronseal is launching its campaign to find the nation’s up-and-coming gardening talent, to share their homegrown tips and advice.”
Kate Hodge, marketing manager at Ronseal, added: “Gardening may have traditionally been seen as a pastime for older people, but a climate of spending cuts and its new-found fashionable image, appears to be prompting an increasing number of young people to get out into the garden.
“The primary function of our research was to explore what inspires a new generation to take up gardening, as we now launch our own nationwide search to unearth Britain’s young horticultural heroes and ensure our continued passion for gardening is passed down to future generations.”
And when it comes to which celebrities the younger generation would most like to get out into the garden with, newlyweds the Duke and Duchess of Cambridge topped the league. ‘Wills’ pipped David Beckham and Robbie Williams to the post, while Princess Catherine edged out Fern Cotton and Holly Willoughby into second and third place respectively. Stars of hit show ‘The Only Way is Essex’, Mark Wright and Amy Childs were the least popular – mustering just three per cent of the vote each.
Ronseal is searching for one male and one female ‘Garden Guru’ to win £1,000 each, a year’s supply of Ronseal product and the chance for both to be the company’s ambassadors for 2012, providing their own expert tips and advice to Britain’s young gardeners.
To enter the competition simply email firstname.lastname@example.org with up to 150 words on why you deserve to win along with a photograph of your garden or a hand-drawn garden design/sketch. Entrants must be aged 16 years and above with entries needed by midday on August 9th.
Further information available at www.ronseal.co.uk.
*1,000 people surveyed by Yoursaypays on behalf of Ronseal For more information about Ronseal, please contact Chris, Lucy, Matt or Becky at Lucre on 0113 243 1117 or email Ronseal@lucre.co.uk